BA Business Management- Marketing Across EuropeAdd to shortlist
Business & Economics
Marketing
BA Business Management- Marketing Across Europe
3 years
€947 pa
Programme profile
Several well-known European business schools have joined forces to put together this innovative and international programme. This programme makes it possible for students to study marketing and business management in three different countries.
In first year you can study in at Universita Autònoma de Barcelona (Spain) or at FH Aachen (Germany) or at Laurea University of Applied Sciences, (Finland) or Budapest Business School. In the second year, you study in UCLL in Leuven and in the third year you study in the UK or France, at Coventry University or London South Bank University or Rennes School of Business or University of Worcester or, in Ireland, at Dublin Business School
As part of the programme, you receive an in-depth education in business, with a clear focus on marketing and communication. For example, you learn to develop products or services into strong brands. You develop your commercial talent, gain insight into consumer behaviour and learn how to carry out market research. You will also have the opportunity to acquire your French or German language skills. In the programme, practice is never far away. You get to know the business world via case studies, projects, company visits and a work placement/internship [in Europe, US or further afield].
Note fees are Eur 947 for 2nd year in Leuven. Fees will vary in first year (580-6650) and third year (5895 - 9250) depending on your chosen partner institution.
Programme content
Course content varies, depending on the study locations that you choose. Below is indicative content only.
Year 1: International Marketing and Sales; Economics; Communication, Organization and Management; Business Law; Electives
Year 2: Strategic Marketing; Statistics and Desk Research; Market Research; Psychology for Commerce ; Advertising; Sales Management ; Business Ethics; Work Placement; Management Report; Electives
Year 3: Business Strategy; European Business; Business Analysis; Electives: 3 from - International Marketing Strategy; Retail Marketing; Service Marketing; Marketing Communication; Managing the Virtual Organisation
Progression
Particpating institutions offer a range of related Masters programmes
Entry Requirements
3 A-levels + 3 GCSEs
Six subjects at Leaving Certificate including at least two 2 at H5. Subjects to include Maths
No
No
Yes: Letter of Motivation
15 August
Application deadlines can vary, depending on the country in which you want to begin your programme
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